2026 Honda Spring Event
role — art direction, ai prompting
copywriter — Gabriel Lichstein
Spring, Your Way.
For Honda’s Spring Event, we produced a large batch of modular commercials combining running footage with fully AI-generated spring lifestyle scenes — from outdoor concerts to weekend brunches.
I was the part of the team that built and scaled RPA/Honda’s AI production pipeline behind the work. We generated characters, environments, lighting, and camera movement using AI, while ensuring vehicles remained product-accurate and brand correct in every frame.
The challenge was making people feel crisp and natural, and keeping the cars pristine and precise.
What traditionally would have taken months of production, we crafted in weeks.
BONUS:
Parked Comps
We highlight Honda vehicles’ versatility as the landscape dynamically changes all around it. As they deftly traverses the terrain, new obstacles appear all around it, perfectly lining up with the existing scenery.
Using epic slow-mo, we dive into the microscopic worlds of the sand, rock, and mud that the cars kick up, each revealing new scenes within them.
We use a living vision board comprised of epic scenes of Honda vehicles navigating different terrain, as well as snapshots of lifestyle scenes. Each photo comes up life as the camera pushes in and moves around.
Has the spark gone from your relationship with adventure? Honda can change that. Dust, mud, and water form into heart-shaped portals transporting us to the next scene.
Here are some comps that didn’t end up getting produced, but that our creative directors enjoyed. A reminder to continue putting up the good fight, and that advertising is a marathon, not a sprint.